I am often amazed at what other people find amazing. For example, my mother recently sent me the below video entitled “The Future of Shopping.” In this video a women is at a clothing retailer and browsing a digitised catalogue of their wares. She is able to “turn the page” by waving an arm and interact with on-screen buttons to select an item.
However cool such an interface may be– do not get me wrong, it is very, very cool– I fail to be as taken as the people around me. The reason behind this is probably the fact that I tend to view things as their individual parts rather than the subject as a whole. Take, for example, the Google Sky Map application on my phone. This application allows you to point your phone in any direction and show you what stars, constellations, planets, ect one would see if the Earth was not in their way and in the absence of bright lights. All the required technologies have not only existed for a while but everyone is familiar with them in one form or another. Google Sky Map is just a clever application of nearly static images combined with a compass and GPS; They are old horses with new tricks. A neat application but hardly as amazing as everyone seems to think that it is.
Is everyones head that far in the sand? There seems to be a huge market for companies intentionally underestimating people…
The Future of Shopping